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Social Media Trends 2021: The rise and rise of Dark Social

2019 was another major year for the array of Social Media platforms now coming into fruition. Instagram celebrated 1 billion users, with TikTok closely on its heels with an estimated 750 million users.

Facebook continued it's battle with privacy data, whilst rolling out improved Ad tools, platform specific certification, balanced with their ongoing focus on building viable communities.

As we head into 2020, the need to build meaningful communities will continue to grow. Customers will be seeking out smaller communities which are aligned with their beliefs, choosing to support businesses who can engage on a more authentic level.