Since Facebook launched back in 2004, the “Like” economy has exploded. We validate ourselves by the number of people we are connected to online, we determine our success online by the number of followers we have. Businesses determine their community success by the number of likes their posts have achieved. We believe the fact that a piece of content is awful based on the fact that not many people have “liked” it.
Likes do not reflect engagement, Likes do not reflect sales. Likes form part of your community story, they tell you that at some point your content reached your community members at the right time within their feed, which encouraged them to take an action to “like” your page, group, board or feed.