Welcome to the
Handmade Association

We have one mission:

To help you plan, build and grow a hugely successful business one step at a time

For All Crafters, Artists, Bakers, Artisans and Makers
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Meet our Members
Read the incredible stories of our brilliantly inspiring members who chose to follow their dreams, just like you!

Liz's Story

Meet Liz, founder of Liz Corley Art, artist, creator of beautiful homeware products and 2021 Finalist for the Bleinheim Palace Start Up Competition.

"I love the freedom of deciding how I want my business to develop and where it is going to go next"

My biggest learning this year has been: Understanding how to market my work (and I am still very much in the early stages of this!) Learning how to approach retail and how to ‘speak business’.

What is your dream for your business:To have a strong online presence and be able to go part time, or even give up my day job, with enough income from my business to allow for this.
How can we work together?
It's time to create your very own success story

Shop with us

Shop our fabulous business planners. Helping you to plan, build and grow an amazing Handmade Business

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Become an HMA Insider and join our email list

For weekly news, tips, offers and news about our new products.

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Join The Handmade Business School

Training and resources to help you manage and grow your handmade business.
Flexible, Cancel anytime membership


Join The Live Selling Programme

A unique 12 week programme designed to help you increase your sales by tapping into the new way customers are buying from online businesses. Live Selling is coming! Are you ready for it?


Handmade Association TV

Catch up on our daily bite sized videos to help you manage and grow your business. Don't forget to subscribe!

Free "How to Price your makes" Masterclass

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Take our 60 minute Masterclass on how to price your amazing makes so that not only make a profit but sell oodles of your makes


What others say:


I've never been a part of something so flexible, so informative, helpful and fun 

It's changed the whole way I think and post on social media and has taught me that I am not too old to learn new things 

Most people need things like coffee or chocolate in their lives......I need an Effie, and I've got one! 

Thanks for everything you do for me/us Effie, long may it continue xxx


I have learnt so much and feel so much more confident about moving forward. The support is wonderful and Effie is always happy to help and give advice which is wonderful. It’s such a lovely community to be part of.


It's a lovely community which to me is invaluable as it can be lonely working on your own. Particularly like the live Q and A sessions. If anyone is unsure I'd say go for it and give it a try 

Hello, it's so lovely to e-meet you 😊

I am so excited to welcome you to the Handmade Association. My name is Effie and I have been a Handmade Business Owner for over 20 years. (Which makes me feel really old 🤭)
Throughout those 20 years I have lived my best creative life, from authoring 2 books, making handmade cards on my dining room table, to building a global multi million pound handmade business.

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I have stocked shops nationwide with my products, appeared on QVC and Dragons Den with my makes, to creating my very own Marketing + Coaching Agency.

Along the way I have built communities I love, reaching millions and millions of people a week. I have met so many incredible people along the way, friends and colleagues who have been my biggest cheerleaders, whilst falling in love with the amazing feeling you get every time a customer purchases something you have made.

Handmade is an incredibly special industry. A little piece of our soul travels out into the world every time we sell one of our makes. I wanted to create an association where you, as a Handmade Business Owner can lean on us for support as you move forward and reach for your dreams and where you will always know, that no matter where you are on your journey, you can absolutely do, have and be anything you want.

I wish I had had the Handmade Association when I started my journey all those years ago 😚
I hope you will jump in and join in. I wish you so much success on your very unique journey.

Much Love
Effie  ❤️

What others say:


"I'm at the start of my journey and the masterclasses and challenges have been fantastic learning experiences for me, packed full of so much information. Effie  even made me a video explaining something I needed support with which was so helpful."


I started following Handmade Association after seeing a motivational quote and to my surprise it was only the cherry on top. I have learnt so much from your videos than I ever thought possible. You have given me the courage to follow my dreams. I am just getting started with cross stitch portraits. There are just not enough words to tell you how thankful and blessed I am for having met you. You are an amazing. Thank you


I joined at the start when Effie advertised her first 5 day challenge. So glad I decided to join up. I have increased followers - the right kind for my community. I love the wealth of information she has and her approach is very refreshing. I'm so grateful for her offer to check-out my instagram content and offer constructive criticism, its really opened my eyes to how I need to fine tune my content. Absolutely love her and the space she has created for us